
Intertextuality
What is intertextuality?
The concept of intertextuality was coined by post-structuralist Julia Kristeva in 1966. She introduced the notion that 'any text is the absorption and transformation of another.' Intertextuality using two different pieces of media texts and using them together to create new text or form of media.
Intertextuality this is a form of parody and pastiche. Madonna and Michael Jackson are the biggest...