Today we have finally finished editing our music video and will have it released in the next few hours, i will upload the music video to my blog. We have been editing our video for the last few weeks and have been using the iMovie software. My final blog spots will show the journey that i personally have went on and my group in making a music video, this will evaluate everything that i have learned throughout including different softwares such as photoshop and iMov...
Friday, 21 March 2014
Wednesday, 19 February 2014
Group Reflections 19/02/1014
Today we finally finished filming all our music video clips and at this point we can finally put them all into iMovie ready for editing which we will be focusing on in the next few weeks. Myself John and Graeme have enough clips and extras to create our music video, we will each be learning the iMovie software to keep our editing clean and professional....
Wednesday, 12 February 2014
Group Reflections - Today in filming
Today we filmed parts of the opening verse in the studio for or music video, we had to set up so it looked like a music video. We had a green screen to use for future editing. We shot our singer Graeme getting ready for his music video performance. We have a small narrative which is that we are showing the audience that we are shooting a music video. We managed to shoot most of our first verse is shot in the green screen room since we are going to...
Friday, 31 January 2014
The Reception Theory
The Reception Theory
The reception theory is based on Stuart Hall's encoding/decoding of the relationship between text and audiences receiving the media text. The text is encoded by the creator of the media text and it is then decoded by the by the audience, nonetheless there could be huge differences between two different decodings of the same text. However, by using recognised conventions and ideology, and by using audience expectations...
The Hypodermic Needle Theory
The Hypodermic Needle Theory
The "Hypodermic Needle Theory" is a theory that imply's that mass media has a direct and powerful effect on its audiences. The media in the late 1940s and 1950s was shown as a powerful and clear influence on behaviour change. The theory suggests that the mass media could influence and control a very large group of people directly by 'injecting' them with messages and ideology's designed...
Friday, 24 January 2014
Blumler and Katz
The Blumler and Katz theory
Users and gratification's theory. Blumler and Katz is a popular approach in understanding mass communication. This theory focuses on the audience rather than the message that is displayed. It asks what do people do with media rather than what does media do to people. The theory assumes that the audience are not passive but take a active role in taking in media and use the media to affect themselves.
When we...
Tuesday, 15 October 2013
Personality task
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Personality's and Group update
In lesson today we looked at different types of personalities and what kind of personality we individually have. In the picture below we each discussed with each other what box we thought we fitted into. I personally thought I fitted into the Red category since most of the characteristics fit me. My group disagreed with me and thought I fitted into the Green category more. Following on from this we decided to assign...