Tuesday, 15 October 2013

Personality task

Personality's and Group update In lesson today we looked at different types of personalities and what kind of personality we individually have. In the picture below we each discussed with each other what box we thought we fitted into. I personally thought I fitted into the Red category since most of the characteristics fit me. My group disagreed with me and thought I fitted into the Green category more. Following on from this we decided to assign...

Tuesday, 1 October 2013

The Carol Vernallis Theory - Editing (Part 4/4)

The Carol Vernallis Theory  4)Editing  Editing will sometimes match the musical instruments or the beat of the song, linking the visual images together this way, the audience realises that the beat/rhythm links in with the visual images and will relate these visual images to other things after watching the video. Music videos constantly break or disrupt the "rules" of continuity editing. This is the main convention of music video...

The Carol Vernallis Theory - Camera Movement and Framing (Part 3/4)

The Carol Vernallis Theory 3) Camera Movement and Shots  I will now look at Vernallis's Theory of camera movement and framing. When it comes to camera shots, Extremes are VERY common along with Establishing shots, even if they are Extreme close-ups, or at a extreme distance, music videos try to avoid shots such as mid-shots, or a middle-ranged shot. They tend to sit on the the extreme ends of the scale. Styles of framing and movement...

The Carol Vernallis Theory - Diegesis (Part 2/4)

The Carol Vernallis Theory 2) Diegesis Diegesis in music videos is known as the "world" inside the video. It is always revealed slowly allowing interventions, and a story to develop over time. Repetition is key in a music video because it allows the artist to get a message across through the concept of quantity, it means that they can create a world for their song through the video An example of this: While we are exploring the "world"...

The Carol Vernallis Theory - Narrative (Part 1/4)

In the last few days we have been analysing theories of Music Videos. One of the theories I am going to cover is the Carol Vernallis Theory. I read part of Carol's research which was titled - The Kindest Cut - Functions and meanings of Music Video Editing. Carol Vernallis's theory revolve's around four different and important concepts.I am going to break them down. They are: 1. Narrative 2. Diegsis 3. Camera Movement and Framing 4. Editing (I...