Friday, 5 July 2013

Auteur's in music videos

In today's lesson we found out how directors and producers of music videos.

We looked at the music producer Chris Cunningham and were asked to find out his style and what he brings to his music videos. Analysing from Madonna, Aphex twins i have visually seen that he likes to insert a aspect of horror and unexpected elements which are disturbing. He also uses the pace of the music in sync with the video. Chris Cunningham is a very technical director as i seen this in his Bjork video, he loves to use canted angles and show off his technical skills and to connote things. The theme of horror he follows may be reflected from something that happened in his early life or maybe just his interest in horror. 



Cunningham worked for Warp Films, and had a partnership in place with them so he had funding to produce videos and films. He then left Warp Films to create his own company, this is called CC Co. This was so he could produce his films and work independently. 


                        



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