The Hypodermic Needle Theory
It is suggest that the media is a dangerous way to share and put across idea's since the audience is powerless to resist the impact of the message. The audience is seen as target and vulnerable since we have no idea if what we are being told is true since there is not other was to get the information we are being fed. The a popular example of this theory is the 1938 radio broadcast of Orson Wells 'War of the Worlds' in which over a million people throughout the United States genuinely believed that aliens were invading.The audience passively receives the information that is given to them through the media. They are manipulated into what they’re being told and seeing is true.
I have applied this theory to my own by using the repetitive theme in which never to give up on a loved one or dream. The message we are trying to portray to the audience is to chase the thing you love and we use this through visuals but mostly lyrics. Our video will be always reminding the audience about the message being put across.
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