The Carol Vernallis Theory - Camera Movement and Framing (Part 3/4)

The Carol Vernallis Theory

3) Camera Movement and Shots

 I will now look at Vernallis's Theory of camera movement and framing.

• When it comes to camera shots, Extremes are VERY common along with Establishing shots, even if they are Extreme close-ups, or at a extreme distance, music videos try to avoid shots such as mid-shots, or a middle-ranged shot. They tend to sit on the the extreme ends of the scale.

• Styles of framing and movement tend to run all the way through the video.

• The camera may move in time with the music, just like the edits as in my previous post this is just for  drawing focus onto the artist.

• Repetition in the music video is really common to portray a message or meaning the style of framing and movement are usually a continuing theme that is distinctive to that video/genre.

A example of over us of extreme shots is this music video -