The Carol Vernallis Theory - Editing (Part 4/4)

The Carol Vernallis Theory 

4)Editing 

• Editing will sometimes match the musical instruments or the beat of the song, linking the visual images together this way, the audience realises that the beat/rhythm links in with the visual images and will relate these visual images to other things after watching the video.

• Music videos constantly break or disrupt the "rules" of continuity editing. This is the main convention of music video editing.

• When we see edits they will tend to be quite obvious, in divergence to the "invisible" continuity editing This needs to be really obvious, the edits actually have to draw attention to themselves and a successful music video will do this to assist in breaking the narrative. The most common edits you may see in music videos are:

Jump Cuts

Lack of 30 degree rule

Lack of 180 degree rule

Fancy editing or cuts

Extreme jumps in time or space

Extreme changes in pace

Graphic matches

Style of editing exclusive to the video. 

Cutting Within the Lyrics

Cutting against the Movement

I now have a idea and list of things to avoid and potentially use when editing my video together. I will certainly be using Cutting within the lyrics since it would suit my video rather nicely.